GAME MARKETING

UA STRATEGY

Acquire Users With A Customized Game Marketing Strategy

A well planned and executed user acquisition strategy will focus on getting the right users and generate more revenue through monetization or in-app purchases. At Centaur Digital, we will provide both creative and media buying services with a skilled marketing team to help you scale up further.

Content Strategy

Content Strategy

We have a dedicated content team to research and create customized blogs, articles, infographics, social media pages and posters. The content is made to be engaging, entertaining, informative and at the same time fills the reader’s mind with an enthusiasm for your game. The content will tell a story about your game which in turn acts as a product pitch that improves brand awareness.

ASO

ASO

Our goal is to create and drive more users to your app page, which will result in more downloads. We leveraging ASO tactics, like creating an enticing name and title, providing familiar and relatable keywords, descriptions, and optimizing the user experience for high ratings and reviews. We also employ a content marketing strategy to create a buzz around the game.

advertising

Advertising

Advertising draws attention, provokes emotion, and alters opinions. We have dedicated social media and digital marketing teams to formulate a plan and create an online presence. We consider a variety of factors for targeting, location, demographics, and also consider metrics like search history, purchase history, and frequently used apps. We also have a social media outreach strategy to target more potential customers via ads, posts, videos, and articles. This provides exposure to your games by generating new audiences and expanding your brand community.

Influencer Marketing

Influencer Marketing

It’s a fact that most customers trust influencer recommendations. By capitalizing on that idea, we collaborate with celebrities, social media influencers, vloggers, and content creators to represent and create content for your games. We provide a hassle-free marketing campaign experience; from developing creative concepts to running a marketing campaign and reporting.

User Retention

User Retention

67% of returning customers buy more from a business when compared to new users. By increasing the retention rate by just 5%, companies can increase profits by up to 95%. User Retention has been proven to be much more effective than User Acquisition for a better ROAS. By carefully studying and analysing the users, we generate a customized retention strategy. Our retention strategies have proven to easily identify Key Performance Indicators (KPI).

Email marketing

Email Marketing

Email marketing is an important technique to acquire organic users and use various tools and techniques to engage with users through emails. With little data and research, we can activate email programs that target and deliver personalized emails at appropriate timings. A well-planned e-mail marketing strategy will multiply your customer base and increase ROI on a minimum budget.

community Building

Community Building

At Centaur Digital, we use different marketing strategies not only for advertising your game, but also to create a loyal community for your game. Our marketing experts can clearly understand the context of the users based on data and intensive market research. This helps them to create a highly responsive, authentic, and intuitive user and gaming experience.

organic

Organic

Organic search and organic traffic directly determine the health of your app which drives 50% of traffic and 40% of the revenue. Ranking in the top 3 or even in the top 10 search list, will give a massive boost to your organic traffic. We create higher rankings by implementing strategically planned digital marketing campaigns and app optimization methods, like finding new keyword possibilities, improving the site architecture, and optimizing the app for higher CTR (Click through rate).

Inorganic

Inorganic

Our paid marketing strategies will open up new possibilities for your brand. The paid marketing plan is designed to make you discoverable to gamers in a short span. We research and target users for a higher return of investment(ROI). We achieve high ROAS by effective use of top-notch marketing tools, knowledge of market trends, and having open interactions between the game and the marketing team.

FAQ
What is UA strategy?

User acquisition is the process of acquiring new users for your app. With this technique, you can generate interest in your product across all sectors and get consumers to download your app. There are a variety of options available to marketers when it comes to picking the ideal campaigns for their product. If your app has a specific purpose, you'll want to consider the type of people you want to attract as well as the activities you'd like them to perform.

What challenges can I run into while getting new users?

Coming up with a whole new plan for getting new users in itself takes a lot of research and brainstorming. A lack of communication or transparency in the market also is a challenge that comes up while trying to get new users.

What do game marketers do?

When a new game is released, game marketers make sure that all avid gamers are aware of it and want to buy it. They are in charge of marketing by building campaigns that are aimed at certain audiences to inform them of the game's major features. They rely on social media, reviews, advertisements, online forums, specialised gaming websites, sales platforms, and face-to-face events to spread the word about their products and brands.

PROGRAMMATIC ADS

Find And Create A Loyal User Base With Media Buying And Programmatic Ads

We automate the media buying process with automated technology that is personalized for the game. Centaur Digital with programmatic media buying utilizes data insights and algorithms to serve the right user. We have three categories of programmatic ads: Real-time bidding, Private Marketplace, and Programmatic Direct.


Real-time bidding (RTB)

RTB is a cost-effective way to buy media with a large audience. This is open to any advertiser or publisher where the inventory price or network space is decided through an auction.


Private Marketplace

These are restricted marketplaces where only selected advertisers can access, bid, and invite. These marketplaces give us a great advantage over other competitors.


Programmatic Direct

We approach publishers without auctions and sell media at a fixed CPM. This increases loyalty, communication, and reliability.

media

Media Buying

For an effective user acquisition campaign, choosing the best ad network is game-changing. For any gaming platform, acquiring engaged, loyal and monetizable users are the most precious asset. Choosing the best and the most suitable network among various Ad networks can be hard and Centaur Digital will help you identify the best ad networks that can easily target and acquire users for your game. With years of experience with in-game ads, we can identify KPIs that can be optimized to increase retention rates, in-app purchases, and monetization.

facebook

Facebook

Facebook has proven to have the best targeting capability. With the help of Centaur Digital, targeting, user acquisition and monetization becomes easy. We analyze the market and identify your audience, then design a Facebook campaign that targets the users based on location, demographics, interests, and connection. We also create suitable ad formats like reward videos and playable ads. By finding the right audience and delivering the right ad format at the right place we can improve more installs, ROI and ROAS.

google

Google

Google is one of the best top-ranked ad networks for acquisition and retention. With the latest tools, updates, and machine learning technologies, Google holds the edge in marketing. Centaur Digital helps your ads appear on different Google platforms like Google Play, Google Display Networks, Google Search, and YouTube. We can specifically target your audience based on location, language, interest, and operating systems. We can also modify targeting and bidding to get higher installs and ROI. From banner ads, interstitial ads, native ads to rewarded ads, all ad format are effectively used to improve installs and retention. With effective bidding and advertising, we can help in monetization and retention.

apple

Apple Search Ads

Apple search ads may be confined to Apple products alone, but, Apple’s search ads generate the highest conversion and retention rates. We can completely drive Apple search ads for your ad campaign. We can generate, identify, and A/B test your game ads for various ad formats. By planning and selecting targeted audiences based on device, age, gender, and location, we can set up effective ad goals, budgets, and bids. Centaur Digital also helps you effectively monitor and optimize ad campaigns for higher ROI and ROAS.

unity-ads

Unity Ads

Unity Ads has the best performance index in the market. They have proven results that it improves arcade game’s retention rates and plays a major role in various game genre retention rates. Centaur Digital can help your ads increase retention and monetization through precise targeting with Unity Ads. We can also improve ad campaigns with native video ads, banners, and interstitial ads and can provide personalized monetization campaigns, CPI and CPM campaigns.

iron-source

Iron Source

Iron source has been an important and high-performing ad network for years. Centaur Digital can help you utilize this medium to increase installs and revenue. Iron Source also supports various ad formats like video, interstitial ads and banner ads.

ad-colony

AD Colony

AdColony is one of the best platforms for video ads and monetization. It helps create higher visibility, reach, and precise targeting. Ad Colony provides various features like Instant-Play video technology, Aurora HD, playable tech, targeting, Android and iOS integration.

chart-boost

Chart Boost

Chartboost is a consistent and reliable ad network, best known for in-app advertising. With app space control we can provide full control over your ad campaigns. We can create video ads and interstitial ads of various formats for cross-promotion and can also run various CPI and CPC campaigns based on the requirements.

FAQ
What does programmatic advertisement mean?

On a daily basis millions of online pages, applications and digital products are accessed via a number of methods. In today's digital environment, it is becoming increasingly difficult to promote on numerous channels without using several platforms and without knowing where to post your ads online. The automated purchasing and selling of internet advertising is called programmatic advertising.

What are the advantages of using Programmatic Ads?

Using a programmatic advertising platform for all of your digital advertising operations has several advantages. It eliminates the uncertainty that arises while buying the ad, economical, helps target your audience better and helps with ad management.

Should I go for Programmatic Advertising?

With the help of programmatic advertising, you can streamline your campaigns to reach your target audience at the appropriate moment with the correct ad. Transparency and understanding are other advantages, since you can see what's working and what's not.

UA GRAPHICS AND VIDEOS

We Bring Your Imaginations To Reality

A great marketing strategy with creative video ads can help skyrocket your growth. Videos are the best performing ad format in the game marketing industry. Centaur Digital has designed multiple personalized creative videos focused on user acquisition and has created new installs and high revenue for our clients.

Banners & Brochures

Banners & Brochures

Every game needs to create and publish inspiring game banners before game launch, to keep players excited and attract gamers. Centaur Digital has expertise in creating banners and brochures that capture the theme and highlights the personality of the game. Our designers and artists have handled complex and highly demanding projects, from concept creation, selecting colour schemes, themes, background, lighting, every detail of the layout.

App Promo Video

App Promo Video

Our app promo videos have attracted many new users and have increased downloads and installations. Our team of writers, directors, artists, and editors can create promo videos to immerse viewers highlighting the game theme and key features. Our team focuses on the creativity and impact of the video. Our team is known for creating high-quality app promo videos by properly planning, advanced editing, and marketing. Every small detail from colour composition to audio work is tuned to perfection to make an impactful video. All videos are A/B tested and designed for the target audience.

Cover Picture & Stickers

Cover Picture & Stickers

Cover pictures make the first impression, so we make sure we nail the cover picture design. Our team of graphic designers and artists collaborate to capture the essence of the game in one image. Every character and element of the game is perfectly designed for the cover picture. We ensure proper lighting, colour correction, and contrast to elevate the image. We also create attractive stickers that capture the character or the element in the right size. We also create customized fonts, styles, and colours that clearly express the character of the game.

Poster

Posters

Eye-catching game posters can draw more attention and increase sales, downloads, users, and revenue. At Centaur Digital we create posters that capture the theme of the game and highlight its uniqueness of the game. We use multiple templates, with elegant and relevant colour schemes and custom fonts. We create and use high-quality images and create a visual hierarchy. Our team of graphics designers, artists, and content writers can readily design posters for any game of any genre.

Video Ads

Video Ads

Centaur Digital has created many creative video ads that have increased downloads and installations. We focus on engagement, creativity, and quality of the video. All factors like duration, location, theme, phase, and colour scheme are carefully chosen for higher CTA. Our team of directors, artists, cinematographers, animators, and editors constantly create high-quality output. All videos are A/B tested i.e, among the variety of videos, we choose only the highest performing, attention-grabbing video with converting potential for the campaign. All videos are designed based on target audience and business requirements.

In-App Ads

In-App Ads

In-app ads is an effective monetization strategy that helps showcase your game to other gamers. With the rise in global media consumption, there are a ton of apps that are constantly entertaining users. This creates a huge opportunity for brands and agencies to use these platforms for advertisement. Centaur Digital’s in-app ads are short, crisp, and precise in capturing the game’s theme. Our marketing team has been creating creative ads that result in more installations. Each ad is customized and compatible based on various devices and platforms.

Interactive Ads

Interactive Ads

Interactive ads can help engage with the user in a unique way. At Centaur Digital, we create interactive ads that tell stories, enhance personalization and create lasting impressions. Our ads have been effective in creating awareness, generating leads, boosting sales and gaining insights. With engaging, creative, and fun-filled ads, we can improve revenue, ROI, and ROAS.

User Acquisition Graphics

User Acquisition Graphics

More than 214 million people in the USA play video games for more than one hour a week. From the game launch to updates, game graphics are vital for keeping the audience hooked. Our team of designers and artists with creative and effective decision making, readily create concepts and models with effective marketing.

LogoDescriptionScreenshots

Logo, Description & Screenshots

A bold logo with a catchy description is the heart of branding and storytelling. At Centaur Digital, our graphic designers and artists have captured game themes and effectively create logos that stand out. The right game logo will also help sell merchandise and other game products. We at Centaur Digital know that the logo, description, and screenshots also define your visibility and rating in the play store. We optimize your design for ASO, loading speed, visibility, and impact.

FAQ
Why User Acquisition (UA) strategy?

User acquisition (UA) strategy allows you to gain high-market consumers and is one of the most important initiatives for a business. The UA strategy help define the target audience allows the business to gain more users and consumers.

GAME RETENTION

Retain Your Customers Using Our Game Retention Strategy

User retention is more powerful than user acquisition. It is cost-effective and helps attract more players. At Centaur Digital, we can help you integrate retention tracking for your game with our strategy. Our strategy will directly impact improving your ROI and the overall success of the game.

We measure and optimize user retention in various intervals and our analytics service combined with retention service can precisely pinpoint the reason for user exit and we can help fix it. We also track potential users who return to your game and engage with them personally. Our service is also compatible with various game genres from various platforms.

First Impressions

First Impressions

A video games first impression is crucial for its success. A good first impression will draw in plenty of players to your game. We use metrics to identify the working assets of the game and also the failing ones. We then improve to create a seamless and immersive gaming experience. We avoid initial registration, extra clicks, and add few features to keep the game simple.

Push Notification

Push Notifications

Push notifications are the best way to interact with the users. Our analytics and insights will help us understand and identify potential users. This helps us engage with the users using relevant, timely, and valuable notifications or ads. We use different types of push notifications customized for each user and game. We collect data like age, gender, location, and the number of times the user logged in which helps us determine the nature of ad and ad timing to invite the users to your game.

In-App Ads

In-App Ads

In-app ads when done right can create high ROI and retain users. With our user acquisition and analytics services, we can create appropriate, engaging apps and also identify the right timing for showing ads. We personalize in-app ads that include new feature announcements, updates, reminders, discounts, and personalized offers. The frequency and timing are determined with the customer data. We strategically design, place, and engage with the user to improve revenue.

Personalized

Personalization

Personalized ads perform better than single high-performing ads. They create a feeling of attachment and recognition among the users. We use analytics and metrics to personally design ads that target users. These ads that interact on a personal level create high retention rates and we create different ads with different formats that will help retain users. This results in long-term relationships and higher ROI.

Rewards

Rewards

We keep your users engaged and to keep them coming back we will create a strong community and a loyal user base. Our analytics data and the game determines the type of incentives and the timing of the reward. We try to estimate the users’ needs and provide these rewards at the right time. Rewards can be from extra lives, coins, bonus content, or discounts. These rewards will encourage the users to keep playing and returning to the game. Effective app rewards can increase retention, revenue, and ROI.

Socialization

Socialization

Integrating social features into your app will improve retention rates. We carefully craft the app features to encourage social interactions and community building. We employ features like customization, profiles, chats, scoreboard, tournaments, social media shares, and social media presence. Creating a community on social media platforms will encourage many users and players to make your game part of their daily routine. Contents like videos, blogs, articles, and banners in social media can keep the audience hooked and entertained.

Increasing ARPU

Increasing ARPU

We boost ARPU by aligning UA campaigns and mobile game data to be more relevant for the business. This data helps us formulate insights to track and optimize UA campaigns. Every revenue strategy is closely checked and tuned to reduce ad costs and increase revenue. By combining insights and data from dashboards with a monetization strategy we will create higher ARPU and ROAS with improved LTV.

Boost Paid Campaigns

Boost Paid Campaigns

We boost ARPU by aligning UA campaigns and mobile game data to be more relevant for the business. This data helps us formulate insights to track and optimize UA campaigns. All strategies are closely checked and tuned to reduce ad costs and increase revenue. By combining insights and data from dashboards with a monetization strategy we will create higher ARPU and ROAS with improved LTV.

Align Your CPI To Your ARPU

Align Your CPI To Your ARPU

We can improve ARPU by effectively analyzing the marketing campaigns and determining cost-ineffective strategies. Through A/B testing, timely ads, and proper bidding we can control the CPI and CTR of our ad campaign. Reducing the cost of ads through precise targeting will reduce ad investments and will increase the revenue or ARPU. We can also increase the retention rate with minimal cost through a retention strategy.

FAQ
What is game retention?

How many players are still playing your game after a particular amount of time from their first login date is game retention.

How to improve game retention?

Boost your game's player base by engaging with the community, adding events, balancing gameplay, introducing cross-play, and employing appealing marketing that highlights game specialties. Personalize player experiences with unique items to retain loyal users.

GAME ANALYTICS

Track And Optimize Your Game Performance Using Game Analytics

Gameplay and user experience defines the success for any game. With a large audience and limited resources, it is necessary to prioritize game optimization after game launch. Centaur Digital’s game analytics helps the developers understand real-time game performance, user behaviour, and KPIs that indicate optimization and scaling. Game analytics and optimization improve gameplay, fixes bugs, increases user retention rate, and also the longevity of the game.

Launching a game is not easy and integrating data analytics to understand the behaviour of the users could overload the project. At Centaur Digital, we constantly analyze and optimize the game to provide a better gaming experience for the player.

Reporting

Reporting

Reporting helps track game-specific metrics. It generates an idea of consumer activity across the user funnel and generates metric-driven insights about your gaming applications. Game reporting helps you improve gaming apps as well. It is planned that these reports match the player funnel and give an industry-standard set of dimensions and data that will allow you to understand how you attract users, how you keep them coming back, and how you make money for your project.

Dashboard

Dashboard

Gaming dashboards are a mash-up of business, player, and in-game information. Similar to a web-based firm that generates information using google analytics, dashboards help keep track of trends in sales, calculation of users every month, which ad revenues are safe and time invested by players in the game.

ASO

ASO Reporting

Your app marketing approach may be improved with the help of ASO reports. As a result, you can keep track of how well your keywords perform, how many downloads your app received, and more using various ASO reporting tools.

Data Warehouse

Data Warehouse

With a constantly changing market, you need advanced analytics tools and agile experts to collect and convert data into insights. Building your data warehouse can even take years. Centaur Digital offers data extraction, analysis, and behavioural analysis services for your games. We will help you start importing data, stream events and create insights with the best tools.

Social media analytics

Social Media Analytics

Social media has become an important measure for establishing an online presence and maintaining a positive public image on the web. Social media analytics helps develop successful strategies and stay at the forefront of progress and competition, especially with the advent of so many competitors in the industry. It helps you target your audience by highlighting valuable insights, providing proper engagement with the clients and also points out the weaknesses that the game is facing. All of it is possible with proper monitoring and social media analytics.

FAQ
How is Game Analytics useful?

Game analytics helps collect data from various players to improve the game and by understanding the behaviours of the gamers with the help of analytics. Examining the game will provide valuable results by also improving game performance and user behaviour.

Why do you need Game Analytics?

Game analytics optimizes larger games via API-integrated data collection, analyzing key metrics for improvement. It simplifies data handling with advanced tools, aiding in revenue optimization and keeping the game competitive.

GAMING CUSTOMER SUPPORT

Centaur Digital provides gaming customer support services to help gaming companies deliver a superior customer experience to their players. We provide a variety of services such as in-game support, technical support, payment and billing support, and community management. We use a multi-channel approach to ensure players can reach them through their preferred communication channels. Our services are designed to improve player satisfaction and retention, reduce churn, and increase revenue.

Game Information

Game Information

Centaur Digital provides game information services to help gaming companies keep players informed and engaged. We provide timely and accurate information about game updates, events, and promotions to keep players excited and invested in the game.

Account Management

Account Management

The account management services includes registering players, resetting passwords, building user profiles, ascertaining emails, enabling two-factor authentication, allowing social login, allowing avatar customization, tracking progress, achievements, leaderboards, and making purchases in-game.

Technical support

Technical Support

Our Technical Support services help game developers to ensure that players can enjoy their game without encountering technical difficulties that might discourage them from continuing to play or result in negative reviews and also provides responsive and effective technical support, so the game developers can foster positive player experiences and build long-term player loyalty.

Bug Reports

Bug Reports

Our bug report services aid game developers to recognise and prioritise problems that need to be settled, allocating them to the appropriate team members, and tracking their progress until we are fixed with detailed information about the issue, such as when and where it occurred, steps to reproduce it, and any error messages or log files that were generated.

Launch

Launch Support

Our Game Launch Support services contribute to game development companies’ successful launch of their video game titles. The services strive to ensure that the game is launched successfully and reaches its target audience through diverse strategies, including pre-launch marketing campaigns, user acquisition, community management, and post-launch aid.

Technical

Technical Troubleshooting

To ensure that the games we provide to players are functioning correctly and are providing high-quality experiences, we also provide technical troubleshooting services to the game development sectors through a variety of strategies, including identifying and fixing bugs, optimising enactment, and guaranteeing compatibility with distinct platforms and hardware configurations.

Subscription Purchases

Subscription Purchases

We can assist with subscription purchases by providing technical support for any issues related to subscription management, billing, and payment. We can also provide proactive customer support to help players understand the subscription model and benefits, ultimately increasing subscription renewals and revenue for gaming companies.

Content Moderation

Content Moderation

Our Content moderation services typically involve a combination of automated tools and human moderators. Automated tools such as filters, language analysis software, and machine learning algorithms can help detect and remove inappropriate content, such as hate speech, spam, and cheating attempts.

Community Safety

Community Safety

We ensure community safety by monitoring and moderating online discussions to prevent abusive behaviour, hate speech, and other forms of inappropriate content. We also provide guidance and support to players and moderators on best practices for maintaining a safe and inclusive gaming community.

What You Get



  • Personalised customer support solutions tailored to the unique needs of each gaming company.

  • Highly skilled and passionate customer support professionals who understand the gaming industry and players’ needs.

  • Multi-channel support through phone, email, live chat, and social media to ensure players can reach support through their preferred channels.

  • Services include in-game support, technical support, payment and billing support, and community management.

Post
  • Proactive customer support that identifies and resolves issues before they become bigger problems.

  • Provides valuable insights and feedback on player behaviour, preferences, and trends to help gaming companies make data-driven decisions.

  • Helps to improve player satisfaction and retention, reduce churn, and increase revenue for gaming companies.

  • Builds and maintains strong relationships with players, ensuring that gaming companies deliver the best possible gaming experience to their customers.

Personalised
Personalised Customer Support
requirements
    Skilled Professionals          
multi
Multi-Channel Support     
Proactive
Proactive Customer Support
testimonials
Provides Valuable Insights & Feedback
Player
Improve Player Satisfaction
Gaming
Best Gaming Experience To Customer
Customer
24/7 Customer Support     
support
      Technical Support          
pay
Payment And Billing Support
community
Community Management